copywriter. creative. conway.
copywriter. creative. conway.
I’ve been a tazo collector. A teddy bear aficionado. A competitive horse girl. A raver. An Emo. Blonde. Brunette. Peach. Pink. Purple. A pug mum. A fashion design student. A rollerblader. A rower. A marathon runner. A rock climber. A journalist. A boy in a 90s filipino cigarette ad. A screenwriter. A tutor. And an award-winning creative.
Like my many lives, I’ve worked on brands big and small, from footy to FMCG, on TikTok to TV.
I love to talk so come talk to me on LinkedIn.
and now for a
quick ad break.
it takes a little
Westpac
It’s the summer of 2025. Westpac have just scored the Cricket Australia sponsorship after a 37 year innings with CommBank. They needed to make their mark with a memorable, but simple campaign. So we brought the Cricketing greats together with everyday wins, to show how it all takes a little Westpac.
MAKE A
LITTLE
MAGIC
big w
All Big W wanted for Christmas was a campaign that spoke to people’s hearts, not just their wallets. So we created Santa Hands, a little boy named Noel who was blessed (or cursed) with the ability to turn everything Christmassy with the wave of his little gloved hand.
Santa Hands obviously had the magic touch as the campaign delivered BIG W’s best Christmas in 13 years. Onya Noel!
More
for
less
Big W Retail
Aussie families needed to know that they can get all the designer vibes for less at BIG W. So we created a quirky, bold and repeatable retail platform so they could get more assets each quarter… for less.
See what I did there?
ENTER
tAINMENT
tap for fun
Remember that gold discount book from the 90s? It’s back. In app form. So now all you need to do now to cure boredom is tap on your Entertainment app.
Don’t tap your boring neighbours though. Or do. I’m not your mother.
comM
bank
more life less admin
Who wants to spend time being good with money when you could be doing other fun stuff?
CommBank gets it, which is why their Everyday Account, comes with all kinds of automated tools to manage your finances for you.
CommBank Youth Brand
Make
money
moves
CommBank needed to show a generation of Zillennials how they are there to support their hopes, dreams and hustles. So we channelled our inner Cardi B to create a fun, vibrant and energetic brand campaign that encompassed everyday banking, business and product.
Home,
Grown.
Stock
land
There are a lot of factors that go into buying a house, but for the most part, it’s based on a feeling.
When we walk into the right house, we can imagine it becoming our home. We can see where we’ll place the couch. Where we’ll make memories together. The place that we’ll grow to call home.
tab
THE HOME OF US SPORT
Did you know that Australia is the real land of the free? Thanks to TAB, Aussies don’t need to pay to watch the sport that Americans so dearly love.
So what do you think would happen if the yanks found out?
BACK TO OUR REGULAR PROGRAMMING.
Steve Buscemi in a hat
